Erin McCormick

Erin McCormickMeet Erin McCormick, Director of Marketing

Erin McCormick joined Hergenrother Enterprises after 10 years of leading digital marketing teams in the food, health and education markets. Having experience in both consumer and business-to-business markets, Erin is a leader who enjoys setting a strategic vision, while also rolling up her sleeves to write, design, analyze and optimize marketing campaigns on a daily basis.

As Director of Marketing for Hergenrother Enterprises, Erin oversees branding and positioning, lead generation strategies and content development for Hergenrother Realty Group, Adam Hergenrother Training Organization, BlackRock Construction, Hergenrother Foundation, Hergenrother Capital and Keller Williams Vermont.


  • Demystifying marketing
  • Creating impactful, clean collateral
  • Coaching emerging marketers


  • Branding and positioning
  • Developing scalable marketing strategies
  • Analyzing data and optimizing marketing performance for better ROI


  • Marketing strategy development
  • Lead generation optimization
  • Marketing collateral development
  • Recruiting marketing talent
  • Social media marketing
  • Marketing ROI analysis